RIVAL NUTRITION
This case study covers the redesign and repositioning of Rival Nutrition’s digital presence as the brand shifted toward a cleaner, naturally flavored product line built for a broader everyday consumer. The goal was to move the brand beyond a niche bodybuilding look and create a more approachable, polished, and trustworthy experience across the website. Through updated visuals, improved navigation, clearer product storytelling, and a stronger brand system, the project focused on helping Rival better communicate its quality, clean ingredients, and new direction.
New Audience, New Look
Rival Nutrition had built a strong following in the bodybuilding space, but the Naturally Flavored line gave us an opportunity to reach a more everyday fitness consumer. To make the brand feel more approachable, we refreshed the visual direction with brighter colors, cleaner layouts, and playful flavor-driven graphics.
Across Amazon and the online store, we moved beyond simple bottle renders by adding fruit splashes and flavor cues that helped the products stand out while making the line feel more inviting and accessible.
A+ Content
To strengthen Rival’s Amazon presence, I redesigned the brand’s A+ Content using photography I captured at the Olympia, one of the largest bodybuilding competitions in the world.
The previous graphics felt dark, intense, and heavily focused on hardcore bodybuilding, so I created a softer, more approachable direction. By showing athletes in natural moments alongside clean benefit callouts and simple layouts, the updated content made the brand feel more inviting while still keeping the performance credibility Rival was built on.
Website Design
For this project, I was tasked with modernizing Rival Nutrition’s website to better reflect the brand’s updated identity. The redesign focused on replacing outdated visuals, improving navigation, creating a more professional presentation, and building a cleaner user experience that made the site feel more polished, organized, and aligned with the direction of the brand.
Advertising
I created, launched, and managed Meta advertising campaigns to support product launches and ongoing promotions. By combining creative development with performance analysis, the campaigns contributed to a 40% increase in monthly Shopify sales while maintaining an average cost per click of approximately $0.60.