RIVAL NUTRITION
This case study covers the redesign and repositioning of Rival Nutrition’s digital presence as the brand shifted toward a cleaner, naturally flavored product line built for a broader everyday consumer. The goal was to move the brand beyond a niche bodybuilding look and create a more approachable, polished, and trustworthy experience across the website. Through updated visuals, improved navigation, clearer product storytelling, and a stronger brand system, the project focused on helping Rival better communicate its quality, clean ingredients, and new direction.
New Audience, New Look
Rival Nutrition had built a loyal following within the bodybuilding community, but the launch of the Naturally Flavored product line presented an opportunity to expand beyond its traditional audience. The existing brand identity felt dated and heavily focused on hardcore bodybuilding, creating a disconnect with the everyday fitness consumer we wanted to reach. The goal of the rebrand was to create a solid brand identity that makes our protein and supplements feel more approachable.
A+ Content
To strengthen Rival’s presence, I redesigned the brand’s A+ Content using photography captured at the Olympia, one of the largest bodybuilding competitions in the world. I traveled to the event, photographed our sponsored athletes, and edited the final images myself. These updated visuals helped create a more professional brand presentation while showcasing the athletes who represent the company.
Website Design
For this project, I was tasked with modernizing Rival Nutrition’s website to better reflect the brand’s updated identity. The redesign focused on replacing outdated visuals, improving navigation, creating a more professional presentation, and building a cleaner user experience that made the site feel more polished, organized, and aligned with the direction of the brand.
Advertising
I created, launched, and managed Meta advertising campaigns to support product launches and ongoing promotions. By combining creative development with performance analysis, the campaigns contributed to a 40% increase in monthly Shopify sales while maintaining an average cost per click of approximately $0.60.