APPLE
The goal of this project was to create a conference experience that showcased Apple's upcoming products while staying true to the brand's core design principles. By analyzing Apple's hardware and software, I found a consistent use of circular forms that connected products across the entire ecosystem. This inspired a visual language centered around circles, representing connection, balance, and simplicity. Through motion, layout, and composition, these shapes guide the viewer throughout the experience, reinforcing the idea that every Apple product works together as part of a larger, cohesive system.
Storyboarding & Planning
Before moving into production, the entire piece was storyboarded in Photoshop to establish the pacing, composition, and overall flow of the conference experience. This stage allowed me to quickly explore ideas and refine transitions before committing to animation and rendering.
By focusing on timing and layout early in the process, I was able to ensure that each moment felt intentional and that the visual language remained consistent throughout the project.
Lighting & Animation
Once the storyboard was finalized, I created a series of non-textured renders to focus exclusively on lighting, composition, and form, allowing me to evaluate how light interacted with each shape and refine the overall mood of the piece. I used strong contrast, harsh shadows, and directional lighting to emphasize Apple's clean geometric forms, creating a sharp, modern aesthetic that aligned with the simplicity and sophistication of the brand.
