Paris Olympics
The objective of this project was to develop a cohesive brand identity for the Paris 2024 Olympic Games across a wide range of applications, including broadcast graphics, stat overlays, advertising, logos, and supporting visual assets. Inspired by the elegance, architecture, and timeless beauty of Paris, the visual system was designed to feel refined while still capturing the energy of world-class competition. Through the use of layered compositions, dynamic motion, and depth-driven design, the project balances sophistication with athleticism, creating a visual experience that celebrates both the host city and the excitement of the Olympic Games.
Design Assets
A carefully selected color palette and typography system were established early in the process to create a strong visual foundation for the brand. Inspired by the sophistication and charm of Paris, the palette balances refined tones with bold accents to evoke both elegance and excitement. The typefaces were chosen to complement this aesthetic, combining modern readability with subtle classical influences. Together, these elements formed a clear set of design rules that ensured consistency across every application while reinforcing the identity of the Paris Olympic Games. These guidelines served as the foundation for every graphic and animation decision throughout the project, creating a cohesive visual language that remained consistent across all deliverables.
