You Dew You
The goal of this project was to create a five-second animated advertisement for Mountain Dew that would immediately capture the attention of a younger audience while maintaining the brand’s bold, energetic personality. The challenge was communicating a memorable message within a very limited timeframe without losing the fast-paced excitement that Mountain Dew is known for. To solve this, the animation focused on strong visual storytelling, dynamic motion, and vibrant imagery that reflected the brand’s adventurous spirit. The concept centered around individuality and self-expression, ultimately leading into the tagline “You Dew You,” which reinforces the idea of embracing what makes you unique while staying true to the Mountain Dew brand.
Design Approach
Individual frames were created in Photoshop and brought into After Effects, where 3D animation techniques were used to create a layered pop-up book effect reminiscent of magazine spreads. To further enhance the sense of movement and personality, a skater was rotoscoped and integrated into the scene, helping guide the viewer through the animation while reinforcing the energetic spirit of the piece.
